BYD completed deliveries of 450 units of its E6 electric MPV by September
BYD made its official debut in the Indian automotive sector in 2016, when it started supplying batteries and bus chassis to Olectra Greenwich Ltd. The production was done at the company’s Sriperumbudur assembly plant which will now be used to assemble passenger cars. By September 2022, BYD had completed deliveries of 450 units of its E6 electric MPV to a number of corporate and fleet clients. At the same time, the automaker has steadily been growing its nationwide footprint by appointing dealer partners and opening showrooms in 5 major cities.
The recent gain in BYD’s pace can be attributed to the company’s plans to launch its Atto3 SUV in the coming months. The latest product in the lineup is an all-electric compact SUV which is expected to launch during the upcoming festive season. The Atto3 will compete against other EVs such as the Hyundai Kona and MG ZS EV in its segment. The electric SUV is expected to cost around Rs 25 lakh and will feature BYD’s Blade battery technology which is claimed to be safer than conventional battery packs and offers 450-500 km of claimed range.
BYD Atto3 SUV teaser
Amidst ongoing scrutiny and screening of Chinese investments by the Indian government, BYD has survived the whip as its existing infrastructure does not need any clearance. However, it also means that the company only assembles its models in the country and does not manufacture them. As reported by the Economic Times, based on the response that the E6 MPV and Atto3 SUV assembled models get, the company will begin charting local manufacturing plans in phase 2 of expansion. The company’s long-term vision is to grab 10-15 percent of the market share by the year 2030 with an initial target to sell 10,000 EVs through its existing infrastructure.
BYD showroom in Bengaluru
At present, the company plans to continue assembling cars at the Sriperumbudur plant near Chennai and will reportedly hire an additional 100 people by the end of 2022 to achieve the target of selling 10,000 EVs in India. Dealer expansion is also on the cards but it is likely to depend on the traction that BYD models get. The automaker’s strategy will become clearer at the upcoming 2023 Delhi Auto Expo where BYD will display a wide set of vehicles including sedans, SUVs and hatchbacks.
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